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Colibri S&OP: More Than Just a Forecast Calculator

In a world where uncertainty is the norm, forecasting alone is no longer enough. “Black boxes” that apply algorithms to historical data are useful… but limited when it comes to cleaning data, collaborating, simulating, and making decisions.

Colibri goes further: an end-to-end S&OP platform that combines reliable data, human-augmented AI, and cross-functional collaboration to turn forecasting into a performance driver.

Why Calculators Are No Longer Enough

Many tools focus solely on generating forecasts:

  • Quick implementation, but very limited use and poor scalability.
  • Item-by-item processing, with no real aggregation logic.
  • Minimal collaboration: hard to integrate sales, marketing, finance, and supply. Result: a raw forecast, often disconnected from reality (promotions, stock-outs, launches, substitutions) and barely actionable.

Colibri: An End-to-End S&OP Platform

First, Reliable Data

Before calculating, Colibri prepares the data to avoid “training” models on biased inputs:

  • Correcting anomalies and historical accidents
  • Excluding one-off effects (promotions, stock recovery)
  • Managing substitutions and delistings

AI + Experts: Augmentation, Not Replacement

Colibri combines statistical models and AI algorithms with planners’ expertise. The goal: automate repetitive tasks to free up time for analysis, collaboration, and decision-making.

Collaboration at the Core

A good plan is collective. Colibri enables consensus among sales, marketing, finance, purchasing, production, and supply chain:

  • A shared, credible, and actionable vision.

Working at the Right Aggregation Levels

Reliability often increases with aggregation. Colibri lets you adapt granularity by:

  • Family / range / brand
  • Geographic area / channel
  • Customer segment / key account
  • Lifecycle (launch, replenishment, end-of-life) Tailored granularity based on product nature (best-sellers, seasonal, slow movers) for more robust forecasts.

Anticipating Change: Launches, Substitutions, Promotions

Colibri includes advanced features to move from observation to anticipation:

  • Launches: mimicry models / AI based on analogues
  • Substitutions / delistings: controlled demand transfer
  • Promotions & pricing: simulated scenarios and impacts (volumes, capacity, stock)

From Demand Planning to S&OP: Full Coverage

Where a calculator stops, Colibri continues the entire cycle:

  • Budget planning: aligning forecast with financial targets
  • Capacity & load: industrial feasibility, bottlenecks, prioritization
  • Scenarios: sensitivities, backup plans, quantified trade-offs
  • Inventory: target levels, overstock/stock-out risks, tied-up cash
  • Operations/Execution: production, procurement, inter-site redistribution
    From calculation to decision, continuously.

Tangible Benefits Observed

Numerous client feedbacks available here: [Trustfolio site]

Speed & Simplicity of Deployment

Thanks to its cloud architecture and intuitive interface, Colibri is deployed in under 3 months in most contexts, without heavy maintenance programs.

Quick Comparison

FeatureForecast CalculatorColibri S&OP
Data preparation & qualityLimitedOptimized (switches, launches, stock-outs, promos…)
Granularity & aggregationMostly item-levelFlexible (family, region, customer, lifecycle)
CollaborationLowMulti-function consensus
Scenarios & capacityRareIntegrated (inventory, capacity, finance)
From forecast to decisionNoYes, full S&OP
DeploymentFastFast (< 3 months)

Forecasting is not an end: it’s the starting point of a collaborative, scenario-driven, and managed process.
Calculators produce numbers. Colibri builds decisions.

In summary, Colibri delivers:

  • A global vision: from forecast to full S&OP
  • Smooth collaboration: everyone aligned on one plan
  • Smart technology: AI + human expertise
  • Rapid implementation: weeks, not years
  • Measurable results: reliability, inventory, service

Discover our FLOW module to manage your distribution and replenishments easily

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